Each new season reshapes the contours of the wardrobe, and the upcoming one is no exception. The runways and the displays of mainstream brands converge towards looser pieces, more responsible materials, and a deliberate blurring of men’s and women’s wardrobes. Here’s how to decode these movements to create a personal and coherent style.
Loose volumes and utilitarian comfort: the true direction of the season
Competitors readily list key colors or trendy prints. The most structuring subject lies elsewhere: silhouettes are widening and gaining ease. Knee-length shorts, tailored bermudas, workwear jackets with dropped shoulders, oversized shirts: cut takes precedence over pattern.
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You may have noticed that some pieces move from one section to another without changing shape? This is a sign of an embraced convergence between women’s and men’s fashion. The white bermuda, for example, cited by Madame Figaro as a spring staple, is no longer labeled for a specific gender. It can be worn equally well with a short blazer or a raw t-shirt.
To find pieces that follow this direction without breaking the bank, the fashion selection on Owly Mary gathers references designed for a versatile wardrobe, with sorting by style and use that avoids scrolling for hours.
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Jorts and long shorts: understanding the comeback
The jean cut above the knee (the famous “jort”) is making a return in the style forecasts for the 2026 season, according to FashionUnited. The targeted length is no longer the micro-short of the 2010s: we’re talking about a cut at the knee or just above, more flattering and easier to wear daily.
This format works because it replaces lightweight pants without imposing the sportswear look of short shorts. Paired with loafers or flat sandals, it creates a relaxed yet sharp silhouette.
Eco-responsible materials in the main line: what this changes concretely
For a long time, responsible materials (European linen, certified cotton, recycled fibers) were confined to limited capsules. A few dozen references, a higher price, reduced visibility in stores. This pattern is shifting.
For the summer 2026 collections, several industry reports relayed by FashionUnited indicate that mainstream brands are integrating these materials into their main lines. Linen is no longer an isolated marketing argument: it becomes the base fabric for oversized shirts or loose pants.
The direct consequence for consumers: the price gap between a “classic” piece and a piece made from responsible materials is narrowing. There’s no need to seek out a niche committed brand to wear certified cotton; mid-range brands offer it in their basics.
Which materials to prioritize this season
- European linen: breathable, crinkly yet accepted, it suits shirts, pants, and straight dresses. The tighter the weave, the less pronounced the crinkle will be.
- Certified cotton (GOTS or equivalent): the base for t-shirts, polos, and shorts. Its texture remains identical to conventional cotton; the difference lies in the production chain.
- Recycled fibers (polyester or nylon from textile waste): useful for lightweight jackets and accessories. Their water resistance makes them a logical choice for outerwear.
Unisex pieces and shared wardrobes: how to navigate
The word “unisex” sometimes evokes shapeless clothing, cut too wide for everyone. The current trend is more nuanced than that. It’s about pieces whose cut works on multiple body types without compromising the silhouette.
Three concrete examples illustrate this logic:
- The workwear jacket in thick canvas, inspired by work jackets. Its patch pockets and straight collar give it a structure that fits both broad frames and narrow shoulders.
- The oversized shirt in poplin or linen, worn open over a tank top or buttoned up to the collar depending on the occasion.
- The tailored bermuda, cut straight with a marked crease, which replaces chinos when the temperature rises.
The common point: none of these pieces rely on a gendered detail (embroidery, bust darts, fitted cut). They focus on the quality of the fabric and the accuracy of the cut.
Building a coherent seasonal wardrobe without buying everything new
Embracing trends doesn’t mean replacing your entire wardrobe. The most effective method is to identify two or three pieces that are genuinely missing and choose them carefully.
Start with what will be worn most often. A versatile bermuda and a linen shirt cover most daily situations, from casual office to city weekends. Add a lightweight workwear jacket for cool evenings, and you have a functional base.
Opt for neutral colors for structuring pieces (off-white, beige, navy, khaki). Pops of color should be reserved for accessories or tops, which are easier to vary from week to week.
The trap of the “heartthrob” piece
A trendy garment worn three times and then forgotten at the back of the closet is neither economical nor responsible. Before buying, ask yourself a simple question: how many bottoms or tops already in my wardrobe can this piece be combined with? If the answer is less than three, move on.
This season’s trends actually facilitate this exercise. Loose volumes and neutral cuts mix effortlessly. A reduced but well-thought-out wardrobe produces more combinations than a cluttered closet filled with isolated pieces.